Redesigning a doctor–patient platform for the Filipino market, trust, and future B2C growth

Cool Material — a men’s lifestyle and product discovery site — needed a design refresh that could modernize its visual identity without compromising SEO performance.

← Back to Portfolio Starbucks 12 app audit and affinity mapping A 12-app competitive UX audit informing Starbucks’ APAC digital roadmap The Problem & Context Starbucks wanted to improve its mobile ordering and rewards experience in APAC, while aligning with…